Strategic Partnering

Luc Bardin’s book Strategic Partnering: Remove Chance and Deliver Consistent Success (Kogan Page, 2014) shows the potentials and the pitfalls of Strategic Partnering and alliances. Performance improvements are possible, but some key factors must be in place before that is likely to be the outcome. These include there being a real need and desire for the change, and real potential value. A partnership can bring success only if it makes both partners strategically and sustainably stronger in the long run. It will take long-term commitment, bold aspirations, trust, the assumption of risk and determined collaboration, as well as being built around rigorous repeatable processes.